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The 3 P's: Pre-production, Production, Post

As a full service video production company, we can handle all phases of your project on a scale that fits your needs. Planning a video project can be intimidating if you haven't done it before. By understanding our process, we hope you feel more confident and ready to jump in head first. 

The 3 P's are terms we use to identify the different phases used in most video/photo projects in our industry. We'll break these down to show you how we roll.

Pre-Production: How we plan your project.

This process can take anywhere from a day (possibly less) to a few weeks depending on the scope of the project. For example, working with a University on a 2-year online video educational series would take longer to plan than a one day branding shoot for a new climbing shoe. 

First, we work closely with you to identify what you see as your end goal. In what kind of venue will this project end up? Web, broadcast, theaters, social media?


Second, we collaborate to create a big-picture view of your project. We create style boards, references, shot lists and a script using examples of what you see that could match what you want to help align our ideas into a unified team vision. 

Third, we create a plan working backwards from your expected delivery. This includes forming a shooting schedule, location scouting, casting (if needed) and any back-up plans necessary to account for potential weather.


Production: How we shoot your project.

This process is dependent per project in terms of time involved. A typical shooting day can last 10-12 hours, making the most out of time without wrecking our talent and crew. We can operate as a 3-5 person, agile crew and can accomplish a lot in a big day. Or, if shooting a large event such as a music festival, we can upscale our crew numbers to fit the project's sphere. Whatever the need, your end goal is our top priority.   

Post-Production: How we finish the job.

The editing process can be the most exciting part of the 3 phases. Here, everything comes together and your vision unfolds. In general we pair one of our editors with the producer that was on set for the job. For a large-scale project we an add an assistant editor (or two) along with a finishing editor to attain a more budget friendly and streamlined approach.

For smaller projects or tighter budgets, our producers can also take on the role of editor, at the request of the client. 

We hope this helps. Contact us here for more information on how we can help.


West Bound Filmworks Team

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